Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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We meet the unofficial teen “sales force” for a new girls’ perfume the unpaid daughters of the company’s saleswomen and observe the attempts of mega-corporations to purchase the time and space for product-placement in schools. At the end of the book, Quaet Quart You may believe that what you wear does not define you, but in reality it can tell someone all about you or how you should be judged.

Alissa Quart

Sep 03, Nikki Barth rated it it was ok. Looking back, I wish I had been more aware of this and more able to resist it; I can only imagine how hard it will be to do so for kids nowadays.

Retrieved from ” https: Teen liposcution has doubled; breast augmentation has increased by almost a third in the last five years. But is it the best way to read a novel?

Branded: The Buying and Selling of Teenagers

If you have time to read this, it would be beneficial. Chi ama i libri sceglie Kobo e inMondadori. Oct 02, Zara rated it it btanded ok. I can kind of relate alkssa some things, such as, brands and how important they are to everyone and how they really make or break you.

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Although she now lives in the US, she still writes arts features and opinion pieces for them regularly. To view it, click here.

We travel to a conference on advertising You’ve successfully reported this review. One strategy that would have been more appealing if Quart had implemented it in her writing, would have been to input graphs and pictures that would have provided her readers with a better qjart of the argument she was trying to emmitt.

This thought is what many other good read reviews had said as well as how some information is misleading or can be proven wrong very easily.

The biggest problem with the book is its reliance on argument-by-anecdote, which is a weak kid of rhetoric, but is also typical of journalism. From Wikipedia, the free encyclopedia. Whilst reading each chapter on how the world implements branding within In Branded: In a book that Publishers Weekly called “first class literary journalism,” [11] she paints a somber picture of what the life of a child prodigy really looks like.

A new documentary about AIDS is the best one in the past few years”. Her supporting points for how brands have taken oer are completely irrelevant and unfounded in basis, with tons of spurious relationships, if at best. It makes me want to go crazy. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them.

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To be completely honest, the book Branded by Alissa Quart drove me insane. I appreciate the new words I have learned and I was able to think about the author’s purpose thoroughly.

Branded: The Buying and Selling of Teenagers – Alissa Quart – Google Books

You have to think she could expand this now with a second volume looking at the rise of both web-based marketing “friending” brands on Facebook and Twitter and self-marketing “street style” websites, MySpace, really anything teens do online. Sep 21, Rebecca rated it liked it Shelves: Unfortunately in doing so, she brands the kids herself.

This Is Not a Writing Manual. View Full Version of PW. Her exploration of how teens internalize and express market logic—through a process of “self-branding” that can include teen boob jobs and kid-produced anorexia Weblogs—is original and striking. Alissa’s latest non-fiction book is Squeezed: Cinema of the InCrowd.

American Society of Magazine Publishers website.

Because Aissa Was a Girl. Account Options Sign in. Last Season of Innocence. For me, this was a hard book to read since it was not eye catching enough as well as some facts were not facts but they were more like opinions of older people.

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