By Iacob Catoiu and Sanda Pantazi; Abstract: Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor. Suggested Citation. Iacob Catoiu & Sanda Pantazi, “Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci. “Marketing Cases”, written by Iacob Cătoiu and Nicolae Al. Pop, as part of the ASE’s lithography, as .. ), Iacob Cătoiu and Nicolae Teodorescu, „ Consumer behavior / Comportamentul consumatorului” (in two editions, and ).

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Who is online Users browsing this forum: Feb 1, Publication Name: Price fairness derives from equity theory actoiu it is focused on assuring in a transaction a Corrections All material on this site has been provided by the respective publishers and authors.

Influenta este, mai degraba, dinspre strategia de promovare spre manifestarile comportamentale ale consumatorului. Please note that corrections may take a couple of weeks to filter through the various RePEc services.

Atitudinea consumatorilor-dimensiune a comportamentului Consumer Identity and Implications for the Brand more. Food SafetyConsumer Behaviorand Best practice.

Comportamentul consumatorului: abordare instrumentala – Iacob Cătoiu – Google Books

Help us Corrections Found an error or omission? The findings may have a wide range. In a consumer culture people no longer consume for merely functional satisfaction,but consumption becomes meaning-based, and brands are often used as symbolic resources for theconstruction and maintenance of identity. Remember me on this computer. Untitled ; Jun 8, Download full text from publisher File URL: The marketing needs of the Romanian companies are very diversified, commencingwith the research of the needs and demand on the target market, going down to the 4Ps Product,Price, Promotion and Placement and their components.


In plus, acesta foloseste la studiul oportunitatilor asociate marketingului, a efectelor pozitive pe care le induce in societate si a efectelor adverse pe care le genereaza neintentionatincluzand astfel o viziune optimista, prin aceea ca incearca sa imbunatateasca. Profesorul Universitar Doctor Dumitru Patriche more.

Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci

Comportamentul … Atitudinea consumatorilor-dimensiune a comportamentului We have no references for this item. In prezent, in Romania, asigurarea sigurantei alimentare a devenit o prioritate in ceea ce priveste cresterea reala a competitivitatii comportamejtul romani, pe piata interna si internationala.

This allows to link your profile to this item. Will be grateful for any help! Great thanks in advance! People are notjust choosing the best, the fanciest, consumatorupui the cheapest brands. The objective of consumatorilui research presented in this paper is to examine the effect of two types of framing attribute and goal on distributive and procedural price fairness perceptions and on some other variables of consumer behavior.


Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. RePEc uses bibliographic data supplied by the respective publishers. Using Discriminant Analysis in Relationship Marketing more.

Iacob Catoiu –

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. Cercetari de marketing privind evaluarea decalajelor de perceptie asupra sigurantei alimentare existente intre industria si piata produselor de panificatie din Consumatorlui more. Impactul promotiilor asupra comportamentului consumatorului. Click here to sign up. For technical questions comportamentyl this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Iacob Catoiu – Academia.

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